BT21 is a charming and playful Korean product line created by the collaboration between popular K-pop group BTS and LINE Friends. Featuring a range of merchandise from plush toys and apparel to stationery and accessories, BT21 combines BTS members’ distinct personalities with adorable characters inspired by each member. Loved for its cute and innovative designs, BT21 has become a global sensation among fans of K-pop and animation, offering a delightful way to express fandom and style.